TEAM FOX – OFFICIAL BLOG

We’re excited to tell you about a very cool project that Team Fox is fortunate to be a part of: Tweetmyride is a Twitter-driven global charity campaign, created to raise money for 10 charities, including Team Fox for The Michael J. Fox Foundation for Parkinson’s Research.

Inspired by Ashton Kutcher and CNN’s challenge to gain 1 million followers on Twitter, and fuelled by the vibrant biking community of Vancouver, Canada, the basis behind the tweetmyride global campaign is to encourage global giving to a variety of causes.

Co-founders Leoni Milano and Gavin Romanis integrated these ideas to create a campaign with global reach, utilizing Twitter to help achieve their goal to raise $1 million over the 4-month period that runs from July 30 – November 30, 2009.During this time, Vancouver-based Australian, Gavin Romanis, will participate in the international mountain bike race, La Ruta de los Conquistadores in Costa Rica (known as one of the toughest on the planet.) from November 11-14.

“When I realised how gruelling La Ruta de los Conquistadores was going to be, I knew that I would need more than my own determination to get me through it – so the idea of doing it to help charities across the world seemed like the ideal inspiration” says Gavin Romanis, who has no prior experience in mountain bike racing, but was seduced by the challenge’s combination of travel and outdoor adventure.

Milano and Romanis wanted to create something that would have a global impact – hence the campaign’s tagline:

“Twitter has no boundaries – neither should we”. Tweetmyride will demonstrate the power of social networking and show that contributions – no matter how small – all help to build something incredibly worthwhile.

Visit, www.teamfox.org/teamfox/tweetmyride to donate to the Foundation in support of Gavin  and the Tweetmyride project!

You can also check out Tweetmyride at www.twitter.com/tweetmyride and see the Team Fox Twitter feed at www.twitter.com/TEAMFOX.