Grabbing the attention of local media outlets (newspapers, magazines, radio, Web sites) is a great way to increase awareness for your Team Fox event. Receiving local press can help draw more community members to your event and it also lets a greater audience know of your fundraising efforts.
When you become a member of Team Fox, we provide you with a sample press release template and helpful hints on how to pitch your event to local press. As you’ve seen on the blog, our members have had great success with reaching out to their local publications, print and online, and it’s always a great way to further our mission of raising funds and awareness for The Michael J. Fox Foundation for Parkinson’s Research.
Most recently, Team Fox Ironman competitor, Tom O’Brien was featured in The Midland Daily News for his incredible fundraising efforts.
Midlander Competing in Ironman to Raise Funds for Parkinson’s
By Dan Chalk
Daily News
Published: Sunday, June 14, 2009 2:04 AM EDT
Midlander Tom O’Brien doesn’t need to look far for inspiration to do his daily workouts in preparation for the grueling Ironman Triathlon in Coeur D’Alene, Idaho, next Sunday.
His mother, Dolores, gives him all the inspiration he needs. And she’s a big reason why Tom and his brother, Mike, are competing in the race.
Dolores O’Brien, of Bloomfield Hills, was diagnosed with Parkinson’s disease 25 years ago. Tom and Mike, who have completed the Ironman Triathlon in Louisville, Ky., together the past two years, will race in the Coeur D’Alene Ironman Triathlon with the goal of raising $10,000 in pledges for the Michael J. Fox Foundation for Parkinson’s Research. Toward that end, they have joined “Team Fox.”
“We started working with Team Fox in January,” said Tom, who is a project manager with Perot Systems. “We feel very strongly about the cause.”
Continue reading this article for a great example of how Team Foxers spread the word in their local communities.
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